Statistics show that 72% of people judge companies and individuals based on their business cards, and 39% don’t do business when they see a tacky card.
These figures highlight the importance of having a well-designed business card that represents your brand identity, offerings, and professionalism.
And one fine way to make your business card look good is to modernize it according to trends. Follow these tips to know more!
1. Try different materials
For years, people have used paper business cards. However, with changing times, you can use a wide variety of business card materials.
The most common alternatives are plastic, wood, and metal. You can also connect the card with the type of business. For instance, if you have a boutique or work in the textile industry, opt for a fabric business.
If your business involves green solutions or implements eco-friendly initiatives in the company, use plantable seeded paper business cards.
2. Explore new shapes
Another cool option is to break free from conventional rectangles. While rectangular cards are great to store in wallets, they get stacked with other cards and get lost.
So, try out new shapes to ensure your card stands out. Just make sure the card dimensions aren’t bigger than a conventional rectangular card.
For inspiration, if you have a soft toy, ice cream, or amusement park business, make a toy, ice cream, or ride-shaped card. If it’s a boutique, make a suit or dress-shaped one. For smartphone or other device sellers, it can be a phone/tab-shaped card.
3. Add NFC tags
An impeccable way to modernize the card is to get an NFC digital business card from a reliable service provider. In this, the card maker will add NFC (near-field communication) technology to it.
When a person waves their smartphone or other device over it, they instantly receive your business card on their device.
In this, you have the added benefits of unlimited space to share more information. Unlike physical business cards, you won’t be bound to a specific amount of space to print the information.
Moreover, you won’t have to reprint the card as there’s no hassle of giving the card away. You share information digitally!
4. Use both sides
Traditional business cards never have enough space to share enough information. These have one side completely blank to take notes.
However, nowadays, scribbling on a business card is just a big NO-NO. So, why not make use of both sides?
For instance, you can use the blank side to flaunt your business logo, your own picture, or images of your bestselling products.
You can also spread information on both sides and use bigger fonts. This is also helpful for die-cut business cards, which have much less space for information.
If you want to promote your business, you can even add a coupon code for a second purchase.
5. Play with texts
There are different ways to play around with the text on the card. Here are some options:
a. Opt for a beautiful but readable font style for the most important texts, including name, business name, and contact information. You can also make these texts bold, brightly colored, engraved, or raised.
b. You can place the most important texts symmetrically with the brand logo. Keep the font style symmetrical to avoid a busy vibe.
c. If your business involves something fun and informal like a bakery, toy shop, or candy shop, use fun font styles, including Comic Sans, Lucida Sans, and Lobster. If it’s more serious, like a law firm, educational institution, or financial consultation, stick to formal ones, such as Arial, Times New Roman, and Georgia.
6. Explore different layouts
If you want to make more space for information as well as stand out, don’t print texts horizontally. Instead, go for a vertical layout for formal and serious businesses.
Again, fun businesses can even print texts diagonally. If there are graphic designs on the card, you can let some texts follow the curves of the designs.
7. Check different finish options
If you want a paper business card, you can explore different finishes. For instance, you can add a metallic sheen to the card edges or borders with a foil finish. Opt for spot UV to slightly raise texts and designs and apply a glossy coating over them.
Conclusion
With these essential tips, you can design a unique business card and leave a great impression on prospective clients. So, seek a card maker and get yours now!
